When Kanye tweets it makes headlines, and this time was no different. Husband of reality TV star Kim Kardashian West, Kanye has managed to rack up less than 1000 tweets after being on Twitter for half a decade. Yet every time that counter goes up a few tweets more, the media has no choice but to pay attention.
So what did the notorious rapper get on about on Twitter this time? Some beef between Apple and Tidal that we weren’t even sure existed.
Rumors of Acquisition
In late June, rumors surfaced that Apple was negotiating with rapper Jay Z, to buy his premium music streaming service, Tidal. However, neither of the companies confirmed the reports.
In fact, at the time, a Tidal representative denied any such negotiation had taken or was taking place, while Apple declined to comment.
Kanye may have just let the cat out of the bag today though, after launching a Twitter rant stating that Apple should take the opportunity, and stop trying to play hard ball.
As of yet, it’s not really clear what’s going on with the alleged negotiations between the business moguls and their companies, but if Kanye has the right of it, negotiations aren’t quite going as planned.
The Tidal Investment
Jay Z bought Tidal in 2015 for $56 million from a Swedish company. Since then, he has given several musicians stakes in the music streaming platform, while ensuring Tidal provides only premium content to paid subscribers – which total around 4.2 million users.
The platform does not provide free content, and releases exclusive music from artists like Beyonce, Prince, and Kanye himself.
The Obvious Allure
With ties to A-list celebrities like these, it’s no wonder Apple would be interested in buying the company to give it a one-up in its ongoing competition with Spotify and Pandora.
Thus, though not particularly known for his wisdom, Kanye may have very well delivered some sage advice to Apple this time around.
The tech-company – famous for haggling and talking down prices during takeovers – might do well to make a deal before Jay Z decides to keep his exclusive content and his A-list alliances to himself.
What do you guys think of this ‘beef’ between business moguls? Sound off in the comments below!